Ashley Xu is currently the Managing Director at GreenTree Hospitality Group where she oversees the US operations and growth after the brand’s successful launch in Asia Pacific. GreenTree provides hotel owners the knowledge, tools, and support to succeed in an ever changing, globalized market, and has now become the 13th largest hotel company worldwide with more than 5,000 hotels. GreenTree was founded to meet the increasing demand of travel needs in Asia Pacific and strives to provide exceptional guest experiences from its seamless hotel operations, unique rewards program, and environmental friendliness.

Ashley first started at the Boston Consulting Group (BCG) in Chicago where she worked on a variety of projects in different industries, ranging from consumer goods to industrial goods. Afterwards, she moved to New York to join Estee Lauder Companies (ELC) as Chief of Staff of the Global Transformation Office, working across seven different strategic initiatives, including sustainability and supply chain efficiency. Originally from Pasadena, California, Ashley graduated from the University of Chicago with a major in Economics. As she is still relatively new to Scottsdale, she is looking forward to exploring the great outdoors of the Southwest and eating at new restaurants!