CLICK HERE to Download 2019 Conference Booklet


Learn tools to use a Holistic Approach, Leveraged Outcome (“HALO”) model for your company or yourself to discover how your brand is a 360-degree integrated ecosystem.  The HALO approach allows organizations to examine their brand in its entirety from an aerial view – to see a primary core and secondary external branches. This method enables brands to analyze and measure a component individually while strategizing ways to integrate all components to influence audiences and reach corporate objectives. The HALO system uses internal alignment within your organization to grow externally. HALO employs psychodynamics to understand what motivates people, enabling us to craft an integrated plan to influence how people think, behave and buy. Stop hacking through the ground-level weeds and see the whole picture from above.

Rob Nicoletti, Founder & CEO, WHYFOR AGENCY & VENTURES

Rob Nicoletti brings technical insight and skill to his passion for marketing, advertising and design. A strong believer in the mantra, “design with purpose,” Rob believes that research and strategy are the key aspects behind real marketing results. Prior to founding WHYFOR, Rob was the Art Director for Boelts-Stratford, a Tucson-based design studio where he accumulated numerous Addy™ awards for creative excellence. Prior to that, Rob worked in New York for Curran & Connors, Inc., the nation’s largest firm specializing in the design and production of annual reports, corporate literature and new media. Currently, Rob consults with c-suites in large and small businesses to develop company-wide marketing strategies.

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Early Bird Rate Before 6/14/2019
General Registration After 6/14/2019
COMMUNITY RECEPTION: (Fri, 7/12, 5:30-7:30pm) | Keynote Speaker: Harry Lee)  $25.00  $40.00
LEADERSHIP AWARDS GALA: (Sat., 7/13, 5:30-8:30pm | Keynote Speaker: Hamilton Chang) $95.00 $145.00
DAY PASS: Friday Conference (Fri., 7/12) Access to 12 Workshops/Seminars, Lunch & Reception $175.00 $275.00
DAY PASS: Sat. Conference (Sat., 7/13) Access to 10 Workshops/Seminars & Lunch & Awards Gala $199.00 $299.00
ALL-INCLUSIVE PASS: Best Deal!** (Friday, July 12 – Saturday, July, 13)   Full Access to Reception, Conference and Gala Event $299.00 $399.00
**WHIAAPI REGIONAL LEADERSHIP SUMMIT (Fri., 7/12) In Partnership with the White House Initiative on AAPI (WHIAAPI), US Dept. of Commerce-Minority Business Development Agency (MBDA) & National ACE | Access to 5 Workshops, Lunch & Reception $175.00 $275.00

Group Discounts are Available, please contact us for more information.

All conference registrations must be purchased online with a credit or debit card. Once you RSVP through, an email with a PayPal link for payment will be sent to the address that you provide when you RSVP. Your registration will be confirmed by an email sent to the same address after we receive your payment. Please ensure that your email address is correct when registering.

Attire: Business professional/Semi-formal.
All purchases are non-refundable. All payments must receive by 4 p.m. on July 8, 2019 to guarantee your seat.


Attending our ‪#‎ACEL2019 Conference, but need a hotel?

We have you covered when you reserve a room with Scottsdale Marriott at McDowell Mountains.

Special pricing is available for our event, $89/Night + Tax for a Standard 2-bed room.

Reserve your room by June 28th 2019 to guarantee the special pricing.

We have locked in that special pricing at $89/night!! This link will be available until June 28th, 2019. Make sure to book your room today!!!

Use this direct link provided by Scottsdale Marriott at McDowell Mountains:

Room Reservations Link

Or call 1-800-288-6127 and mention ACEL Conference special pricing.

Click here to become a member today!

For more information, please contact


ACEL’s mission is to be the proving ground for Asian American Professionals, forging leaders of tomorrow through professional development, cultural awareness, community service and mentorship. To learn more about our member benefits or if you would like to join the ACEL family, you can visit